Business Policy Case Analysis Essay Example

strengths are offset by weaknesses that result in declining profits.

With a plethora of fast food businesses in the market today, McDonald faces intense competition from its rivals. One weakness lies in their marketing strategy, which plays a crucial role in ensuring customer satisfaction. To address this issue, McDonald should consider introducing something new to their well-known brand as customers often grow tired of repetitiveness. In order to succeed in the future, it is essential for McDonald to prioritize understanding and meeting consumer needs and desires. This entails shifting their focus from children to young adults and teens who constitute their primary market. Furthermore, improving its public image can be achieved by offering nutritious food choices.

4. McDonald's could enhance its profits and stability by developing a distinct strategy tailored for heavy users in the fast food sector. This specific approach would leverage McDonald's extensive scale and powerful brand identity to allure and retain more customers, ultimately resulting in increased sales.

5. How can Jack Greenberg increase sales, profits, and market share at McDonald's?

Jack Greenberg should focus on creating a distinctive product that caters to customers of various age groups, such as adults, young adults, and teenagers. It is crucial not to concentrate solely on one particular age group. Moreover, it is essential to prioritize meeting the needs of baby boomers and senior consumers. The new product must surpass competitors' products while delivering functionality, social support, and related experiences that meet customer expectations.