Mcdonalds Marketing Mix Essay Example

($190 billion). Despite competition from popular chains like Wendy's, Burger King, Five Guys, Pizza Hut, Taco Bell Johnny Rockets Subway Solons Long John Silver’s , McDonald's remains the dominant force in the fast food industry. In July, McDonald's announced a 5.9% increase in sales from its existing restaurants driven by its Asia/Pacific, Middle East, and Africa division with a 12% growth rate.Same-store sales in the U.S.also increased by 3.5%, marking the company's 54th consecutive month of growth thanks to their value menu options for breakfast and beverages.The company consistently performs well due to effective marketing strategies discounted menus and introduction of popular new products.The presence of McDonald's outlets not only brings economic growth and job opportunities but also solidifies their position within the industry.The iconic Golden Arches continue to represent American fast food culture,and throughout history,Mcdonalds has created memorable slogans and advertisements that resonate with customers.McDonald's uses slogans like "Two all-beef patties, special sauce, lettuce, cheese, pickles on a sesame seed bun," "Mimi deserves a break today," "I'm Lovin' it," and their latest one "McDonald's Dollar Mercenaries" to raise awareness about its brand. When they announced plans to make their standard child's Happy Meal healthier, it not only presented a new perspective for the Golden Arches but also made business sense. Increasing Happy Meal sales increases the likelihood of selling more Big Macs to parents, which generates positive publicity. On average, Happy Meals account for 10% of McDonald's food sales and have the potential to contribute around $3 billion annually out of their total revenue exceeding $32 billion. This amount exceeds the earnings of many major restaurant chains. For McDonald's, maintaining a loyal customer base

exposed to the Golden Arches since childhood is crucial. Despite facing difficulties during the recession, they have managed to gain market share and renovate their restaurants while competitors like Burger King, HOP, Dyne's Cracker Barrel and Sizzler have also made efforts to keep up with initiatives such as the National Restaurant Association's "Kids Lively" campaign for healthier kids' choices. Even McDonald's has joined in by purchasing apples for their Happy Meal snacks, which likely pleases their apple supplierThe inclusion of apple slices and reduction in French fries in McDonald's Happy Meals is a significant move given the size and growth of their supply chain, which serves apples in every snack. This decision aims to address long-standing criticism faced by the company while acknowledging the growing concerns about obesity and parents holding fast-food restaurants responsible for their child's weight gain. Despite this change, McDonald's remains optimistic about their future as they consistently provide a reliable product to valued customers. With our population and mass index continuously increasing, McDonald's sales plan predicts a steady possible 9% increase in revenue each year along with 3% in operating income. Adjustments are necessary as times change, reflecting the corporate sector's acknowledgment of fresh opportunities and advancements that change can bring. To predict sales for future years and examine changes in the economy, straightforward methods can be used as sales are a key indicator of business expansion. The sales forecast sets benchmarks for expenses, profits, and growth.Regardless of other numerical data considered, the sales forecast is typically monitored as the initial stage in comparing projected figures with actual usage.