Macy’s Inc Essay Example

style="text-align: justify">To serve their diverse customers, they have to be a diverse company. Women represent more than 78 percent of the workforce across Macy’s Inc., and more than 69 percent of management level executives are women. Racial minorities represent more than 51 percent of our associate team and represent more than 32 percent of our management team. A crucial part of their diversity strategy is their multicultural marketing. They use powerful and evocative images, symbols and words to communicate their brand messages, their special events and their merchandise selections to their diverse core customers.

They deliver those messages via targeted media channels to reach customers where and when they want to receive those messages. They also work with minority-owned and women-owned agencies to ensure their concept development and ad placements are in sync with the multicultural customer. Having a supplier base that reflects their diverse customer base gives them a tremendous competitive advantage, particularly because it enables them to source distinctive merchandise to present in their stores. Their Supplier Diversity Programs helps them to identify and support emerging minority-and women-owned businesses.

My sister works for Macy’s in the corporate office in Cincinnati, she is a Supplier Diversity worker and has been with them for about 18 years. She told me that Macy’s does in fact communicate through a intranet for intercompany and internet for external communications. They also use e-mail for memos and occasionally they use phone calls. They have a big meeting twice a year which is telecast to all employees either in a theater or on their computers in their offices. This meeting is with the top executives and as I

said is help twice a year.

According to her Macy’s Inc., is an open and communicative company who values their associates and their ideas. They are known to implement suggestions from their associates when they would provide a valuable step up for the company. They are somewhat formal in their culture in that there are specific rules and regulations that need to be met to become a good Macy’s associate. In conclusion Marcy’s Inc. , does enact the values that they espouse and do so throughout their entire organization. From the store level to the corporate level there is a attitude of vision and original though and a culture that is organized and diversified.