Does marketing create or satisfy needs Essay Example

Marketing is an ongoing activity that does not stop, continuously obtaining needs that define a state of felt deprivation and wants that defines what is need. It involves transaction in terms price, place, product and promotion. At the end of this exchange, the most important result most desired is customer satisfaction. The discovering and satisfying of consumers’ needs and wants is the prime marketing activity. Thus, the marketing function is to search needs and then satisfy it. According to Philip Kotler, the mission of marketing is to create products that satisfy the unmet needs of target markets. The marketers do not create needs: Needs preexist marketers. Marketers, along with other societal factors influence wants. Marketers might promote the idea that a Mercedes would satisfy a person’s need for social status