Principles Of Marketing Reflective Essay Example

e act of designing the company’s offering so that it occupies a meaningful and distinct position in the target customer’s mind. There are four keys to successful positioning; (1) Clarity: the idea must be perfectly clear, both in terms of target market and differential advantage. Complicated positioning statements are unlikely to be remembered. Mercedes has been clearly associated with quality and performance (2) Consistency: Mercedes message has been consistent for over 100 years demonstrated through awards for the quality of their design. Credibility: the selected differential advantage must be credible in the minds of target customers. Mercedes has been successful in creating credibility in the eyes of the customer. This can be seen by the value attached to the Mercedes brand. Competitiveness: the chosen differential advantage must possess a competitive edge. It should offer something of value to the customer that the competition is failing to supply.