Review of Central and Peripheral Routes to Persuasion Essay Example

part in persuasion. Increasing the number of arguments, the more the better theory, works well when personal relevance is low.

People are too lazy to put in the mental effort to evaluate a message. Increasing the number of arguments effects persuasion where there is a high personal relevance. Messages carry more weight if they come from experts when it comes to persuasion more so than Joe six-pack.A lengthy and complex message will have little effect on a receiver. I agree, in general, with the factors that contribute to the art of persuasion.

There are different personalities for everyone so to get a message across and comprehended, the target audience has to be defined in order to use the most effective route to persuade a particular issue. Involvement and personal relevance are key to persuasion as the Petty & Cacioppo study states. The increase in tuition and comprehensive exams in particular reinforces these two factors.I find that if an issue has direct bearing on me it will effect how I respond to it. When it comes to the more the better theory, I tend not to buy into this.

I like to have fewer but more qualitative arguments or choices than many arguments. I realize that not all people would fall into this same category as me. Another point that I scrutinize is the validity of the expert when it comes to being persuaded. I look at the credentials of the so called expert and would do some researching on them before I would accept their opinion.I feel that just because one is deemed an expert does not make them so as they come from the

general population and sometimes those less qualified do slip through the cracks, so to speak. I feel that understanding the targeted audience and taking the factors of persuasion and using them correctly, is very effective to persuade someone or group, whether the effect is positive or negative depending on the goal, one could orchestrate the desired outcome of their agenda.