Explain the distinctions between needs, wants and demands through examples displayed by Pegasus customers. Evaluate how each of these concepts affects Pegasus' operations. (10 points) An illustration of a need expressed by Pegasus' patrons is their requirement for variety.
Question 2: Describe in detail all the facets of Pegasus' product. What is being exchanged in a Pegasus transaction? (10 points)
Despite being a low-cost airline company, Pegasus stands out from others by providing high quality services and continuously striving to satisfy their customers. In addition to the flight itself, they offer various discounts and benefits, such as a credit loyalty card to reduce insurance rates, a refund strategy for delayed departures, and free tickets for winners of social media events. Furthermore, they actively listen to customer feedback and strive to meet their expectations, thus constantly improving their services.
... >For 5 points, determine which marketing management concept is most applicable to Pegasus out of the 5 options.
Pegasus aims to fulfill the customer's needs and wants to the fullest when they opt for the 1 OFF marketing concept. This concept involves adapting the product/service according to the customer's preferences, with the organizational goal of providing better satisfaction than competitors. Therefore, Pegasus applies this marketing concept with utmost effectiveness. For Question 4, worth 10 points: What is the value that Pegasus provides to its customers? The primary value of Rhea is that Pegasus offers an excellent price-to-quality ratio. Pegasus could achieve greater success by maintaining their current strategy, which is a key factor in their popularity in Turkey and surrounding countries. Based on the given information, it is asked whether Pegasus will maintain its success in establishing
customer relationships, and a reason must be provided for either agreeing or disagreeing with this possibility. A total of 5 points will be granted for the response.
It is highly probable that the existing positive relationship between Pegasus and its customers will persist due to the stable economy in Turkey. In comparison to European countries and the United States, Turkey's economy is thriving. As a result, Pegasus can maintain their current strategy.
Social media has become a popular platform for communicating with friends, family, and colleagues since the early sass. Companies eventually realized that social media is an effective advertising tool. Pegasus has specifically targeted the youth as their intended audience.
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