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Home Page Test Answers As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate: - Q/A (Question and Answer)

As a tool of positioning strategy, perceptual maps illustrate two basic issues.

Question
As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate: – Q/A (Question and Answer)
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Jaxon Craft

Test Answer

Answer:

voids in the current mindscape for a product category.

Recource MKTG strategy and policy-Test 3- Chapter 6-7

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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.