If you purchase a notebook computer from Dell, you will note several brand insignias on the outside, such as Dell, Intel, and Microsoft Windows.

Question
If you purchase a notebook computer from Dell, you will note several brand insignias on the outside, such as Dell, Intel, and Microsoft Windows. What type of branding strategy does this example represent? – Q/A (Question and Answer)

Test Answer

Answer:

co-branding

Recource MKTG strategy and policy-Test 3- Chapter 6-7

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