The Fairmont Hotel is widely known for its exceptional quality and impeccable customer service.
Question
The Fairmont Hotel is widely known for its exceptional quality and impeccable customer service. Not surprisingly, the Fairmont sets prices at the top end of all competing hotels. Which pricing strategy is the Fairmont using? – Q/A (Question and Answer)
Test Answer
Answer:
prestige pricing
Recource MKTG strategy and policy-Test 3- Chapter 6-7
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