The four Ps make up the marketing mix, which is the __________ set of activities that the firm uses to respond to the wants and needs of its target markets.

Question
The four Ps make up the marketing mix, which is the __________ set of activities that the firm uses to respond to the wants and needs of its target markets. – Q/A (Question and Answer)

Test Answer

Answer:

controllable

Recource Marketing: Chapter 1

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