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Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies. Since its potential customers are very narrowly defined, it must undertake ________ to focus its marketing efforts. - Q/A (Question and Answer)
Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies.
Question
Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies. Since its potential customers are very narrowly defined, it must undertake ________ to focus its marketing efforts. – Q/A (Question and Answer)
Test Answer
Answer:
niche marketing
Recource Bus115 Practice Exam 4
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