Yves Rocher : international marketing Essay Example

The place Is also Important. Yves Richer uses different lines of distribution. We could buy the Yves Rocker's products on internet, in shops and by correspondence. But the international growth of the Brand Yves Richer is not finished.

In fact, the aim of Brice Richer, the new president of the Group since 2009, is to realize 50% of turnover In matured countries and 50% In emerging countries. In the next few years, the group wants to develop Its shops In China and Russia. In fact In 2012, there were only 50 shops Yves Richer in China. The limits of the international experience It exists many market conditions which may limit the company's international are different. And that's way Yves Richer had some political problems with Russia. On December 2012, Bruno Leprous, the managing director of Yves Richer Boston, had been criticized by the anti-Pouting opposition.

This affair concerned a clash about a haulage company that Yves Richer bayed too much. Now, the opposition wants to boycott the Yves Rocker's products in Russia. So, this is a bad publicity for the brand. An other condition is that Yves Richer has a lot bated on selling by correspondence. But with the development of sells on internet, this way is compromised. The brand has to change its mailings model. They have to be more interactive and up-to-date. The last limit concerns the positioning of the brand in the other countries. In fact, in France, Yves Rocker's products are reachable.