Your Reviews on Social Media can now Reward You Essay Example

consumer segments influenced by social networks, word of mouth, and promotions.

Historically, advertisement has aimed to produce similar social impact by presenting impressive and uplifting content developed by Madison Avenue, targeting desired consumers, and inevitably converting a portion into clientele through repeated exposure. While there is debate regarding which channel is the supreme advertising method, it is widely accepted that word of mouth wields the greatest influence.

Organic social media holds immense power in spreading a brand message quickly, and even provides opportunities to incentivize and reward users for sharing content. Sharesi.es, an app similar to selfies, enables users to promote brands while sharing pictures and videos and receiving rewards. Users who share pre-vetted deals relevant to their interests are more likely to try/buy from retailers. Sharing experiences with friends repeatedly is a beautiful and powerful advantage that must be harnessed to inspire user engagement.

Through brand sponsorships, we can enhance our retail experience by receiving free or discounted products. Rather than just leaving a review, sharing content on social media can lead to rewards. This exchange provides greater access to brands and retailers' promotions and products, enabling us to create new experiences. Our passion for exploring and sharing new experiences – whether it's running, attending music festivals, watching movies, shopping at the mall or spending time with friends – drives us forward.

Using social media to engage with customers can be beneficial for retailers as it promotes in-store social interactions and enables direct communication on social platforms. Offering rewards can also incentivize visits and purchases without interrupting the overall social experience. Retailers can achieve this by utilizing apps that provide a platform for interaction rather than intrusive advertisements.