Write a report on how to set up a newsagents business Essay Example
My goal is to generate a report utilizing my expertise and theory, with a budget of 50 thousand pounds, on the establishment of a newsagents business. This enterprise encompasses newspapers, magazines, confectionery, drinks and tobacco as well as items like books, fresh produce, toiletries and medical products. To enhance profits and compete in an arduous market environment, supplementary conveniences such as phone cards and lottery services can be offered. The purpose of this document is to instruct individuals on how to initiate and oversee an autonomous newsagent store since it entails providing service for the community.
My customer base is diverse, including kids and teens who often buy candy and teen magazines, as well as the elderly who tend to purchase local and regional newspapers. For older customers, visiting my store is a social occasi
...on. Furthermore, commuters passing by on their way to work usually grab a newspaper to read on public transportation. As I am located near a bus stop, there is potential for me to capture this customer segment.
To attract customers who drive to work, I plan to offer tobacco, confectionery, drinks, and fresh produce like sandwiches. As for competition, WH Smith, Londis, and Alldays are nearby stores that have a variety of products for consumers to buy. To compete, I will offer a similar range of products for lower prices by buying larger quantities at a cheaper cost. Another advantage I have is my store's location just outside the town center where customers can easily park and purchase what they need. However, larger outlets like supermarkets also sell newsagent products, allowing customers to conveniently do all their shopping in one place. Despite
this, my advantage is being just outside of town and providing well-stocked shelves with the freshest produce including sandwiches, donuts, biscuits, cakes, and bread.
Cuisine de la France plans to provide daily deliveries of fresh bread. The selection process for hiring two full-time shop assistants and three newspaper distributors will differ. Shop assistants must complete an application form and attend a one-on-one interview, while the newspaper distributors are only required to attend a one-on-one interview.
To generate interest from job applicants, I plan on posting advertisements in both the newspaper and on our company website. Additionally, I will display posters in our shop window and the surrounding residential area. The cost for newspaper distribution will be i?? 12 per week for both morning and evening editions. Adequate service levels will be ensured by requiring morning distributors to be present at the shop between 6 and 7am and evening distributors between 3:30 and 4:30 pm. As recruiting children under 13 constitutes child labor and is illegal, I will explicitly state this on the posters and request proof of age during interviews.
The rates for two shop assistants (both over 18) are needed to handle passport and birth certificate requests. The pay rate will be i?? 4.50 per hour for a five hour shift from Monday to Saturday, and 30 hours per week if they take turns in handling the Sunday shift.
The shop assistants will earn i??135 per week, i??540 per month, and i??6480 per year (excluding Sundays). If Sundays are worked, the wages will be i??195 per week, i??780 per month, and i??9360 per year. However, since Sundays will be rotated among the employees, the actual earnings will
be i??660 per month and i??7920 per year. To motivate my workers and maintain equality, informal communication will be used, but respect for my authority is expected.
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