The overbearing and influential Western Culture has caused the deterioration of Indian Culture. This can be attributed to three main causes: Pursuit of Wealth, Power of Western Media, and Western Complex. All Indians, whether residing in India or as part of immigrant populations, have experienced at least one of these causes, if not all. Despite seeming different, these subgroups share a common outcome; the destruction and dilution of Indian culture. When immigrants pursue wealth, their culture either survives or dies out, undergoing radicalization or assimilating into the local culture. This process is responsible for damaging thousands of years old cultures. The speed and extent of this process varies depending on the individual and family structure. Family background plays a crucial role in determining the outcome.A comparison of a man from a poor fishing village or low caste
...family to one from a high caste and rich family shows that the pursuit of wealth elicits different reactions. Research conducted in the United States has shown that poor immigrant families, when given the chance to gain prosperity, change their lifestyles drastically, even going as far as changing their religion and lifestyles to purposely speed up the assimilation process in the pursuit of wealth. On the other hand, a high caste family from India with reasonable wealth does not have the sudden drive to change their lives to attract more wealth and therefore did not undergo any drastic cultural changes. Despite these statistics, success and maintaining one's culture can be achieved regardless of social background. India's population mainly consists of those from an urban middle-class background who are primarily concerned with accumulating wealth. (Source: Human Development, Jan 200
v44 il p19 Immigrant Adaptation and Patterns of Acculturation by Margret A Gibson)From taxi drivers to newspaper sellers, those known as the wheeler and dealer can be found anywhere equipped with mobile phones. Despite statistics of success and cultural maintenance being attainable from any social background, Western media has created a clash of culture in Indian society. Hollywood's influence on Bollywood has caused Western media to be portrayed as American. Bollywood, India's equivalent of Hollywood, is not only an entertainment industry but also a role model and ultimate image due to its powerful force in the media. Indian films have led the young to challenge tradition and incorporate Western aspects into their culture, exemplified in movies like "Monsoon Wedding". This represents the way Indian culture is evolving under Hollywood's influence.The West has popularized the wearing of tight-fitting clothes and jeans, as well as Western concepts like premarital sex. Indian films have previously not depicted these ideas, but they have been absorbed into Indian society through Western media, which has portrayed MTV and Vogue as essential. Despite India's association with the Kama Sutra, the country remains divided and conservative on the topic of sex, largely because Indian cinema has not portrayed sex scenes like Western movies have. There are not even kissing scenes in Indian films, leaving it up to viewers' imagination. Traditionally, Indian movies focused on love stories, but Western influence has resulted in movies like Monsoon Wedding showing increasingly longer kissing scenes. This influence also comes from Non-Resident Indians living in the West, who have been exposed to Western ideas and morals.Canadian film producer Deepa Metha created the film Fire in 1998, which tells
the story of a housewife and her affair with her sister-in-law. While the film received international awards, it sparked riots and protests in India due to its portrayal of lesbian sex scenes. Although such themes are widely accepted in Western culture, they remain controversial in India. This Western influence is slowly infiltrating Bollywood and mainstream Indian culture, causing clashes with traditional customs. The Indian desire to assimilate into the West can also lead to feelings of inferiority. This complex is seen throughout Indian life, including the practice of arranged marriage. Metro Magazine, Fall 2003 i138 p132(4), "Beyond the Bollywood Blockbuster: independent Indian cinema" (Regional Review) Karena.
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