"We Googled You" Case Analysis Facts: Fred is the CEO of Hathaway Jones Fred planned to expand Hathaway Jones into China (Beijing, Guangzhou, and the flagship in Shanghai) Hathaway Jones has fallen on hard times Hathaway Jones products were expensive and lacked flair Fred's old roommate is John Brewster John Brewster is Mimi Brewster's father Mimi was 29 years old (not quite 30) Mimi grew up in China Mimi spoke both Mandarin and a local Chinese dialect Mimi majored in modern Chinese history and graduated cum laude at Berkeley Mimi worked at a management consultancy right out of college Mimi graduated from Stanford with an MBA
Mimi was recruited by Eleanor Gaston, the largest clothing, shoes, and accessories company in the United States right after graduating from Stanford. Mimi was looking for some general manage
...ment experience, preferably in a fast growing market like China Mimi was very confident she would be a player at Hathaway Jones Mimi was described by employers to be aggressively creative, original, opinionated, and a risk taker Mimi's mother was a fashion photographer in China Virginia Flanders is the vice president of human resources and a lifer at Hathaway Jones Flanders was not invited in Fred's inner circle
Flanders considered Mimi to be a bit brash for Hathaway Jones Flanders practice was to Google applicants and scan the first 11 pages for information Flanders found that Mimi had been the leader of a nonviolent but vocal protest group that helped mobilize campaigns against the World Trade Organization. Information on the Internet remains forever Issues: Whether to hire or not to hire Mimi What role did Mimi really play in th
WTO protest Is Mimi the right candidate for the position
Does Mimi fit the position for a place in Hathaway Jones at all Can Fred and Mimi separate personal and professional lives Can Mimi's past political views be forgiven/forgotten enough not to make a major impact on the Chinese Analysis: Because of the vast amount of involvement on Chinese grounds, it would not be a good idea for Fred to hire Mimi to lead the Hathaway team in opening the flagship store in Shanghai.
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