Amazon is a well-liked e-commerce platform.
com Inc. is a multinational E-business company based in the United States and is the largest online retailer in the USA. It was launched in 1995 as an online book store, but later diversified into offering various products such as clothes, furniture, toys, video games, electronics, jewelry, health care materials, DVDs, Mp3s, CDs, computer software, downloads and food.
Moreover, com Inc. has established separate websites for the United Kingdom (UK), Japan (JP), France (FR), China (CN), Germany (DE) and Canada(CA). The company has achieved success in the online business sector.
This can be seen from its net income figures which have been reported to be of US $ 902 million in 2009. The type of E-business model used by Amazon is E-Shops (Spector, 2000). Customers in
...this model can directly make purchases or sell goods and services over the internet without any intermediary involved. This process sets up a virtual shopping mall on the website, known as Business to Consumer (B2C) online shopping.
The term business to business online shopping (B2B) is used when the buyer is another business (P Davies, 2004). It explains how the E-business model of the company aligns with the theories learned in this class. Amazon has implemented carefully designed measures for this E-shop model to be successful (Marcus, 2004). Working in the virtual shopping environment differs from conventional retail shopping. Amazon utilizes the information rate (load) in its operation within the E-Shop business model (Spector, 2000).
This concept focuses on the availability of a wealth of information for consumers. The complexity of information contributes to the various features of websites, which in tur
enhances the diversity of information available to consumers. This, in turn, facilitates impulse buying. On the other hand, the novelty of information introduces unfamiliar and exciting new features on the site. The presence of novelty leads users to explore the website further.
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