Victoria’s Secret Essay Example

of being in the wrong bra size can result in a significant increase in business when women purchase bras in their correct size. Victorians Secret offers an Angel Card that allows customers to open in-store charge accounts, providing rewards such as gifts for amount spent, birthday gifts, early access to sales and free beauty gifts throughout the year. Points earned through shopping can lead to upgrades to higher level cards with even more perks. These incentives encourage customers to do more shopping, creating increased revenue for the store while strengthening customer loyalty. Victorians Secret's retail stores use key promotional efforts to attract both new and returning customers, showcasing their latest collections and sales through eye-catching visual displays featuring large images of famous Victorians Secret models, known as "Angels." These displays often feature product and pricing information, including descriptions of product features, advantages and benefits, as well as affordable gift sets. The State College retail location currently features these promotional displays.Amidst the holiday season, Victorians Secret is offering holiday-inspired merchandise and discounts at their store. They are using visual merchandising to showcase new hoodoos from the Pink collection as well as suggesting cosmetic bags as the "perfect little gift". The store's aesthetic is entertaining, vivid, and shimmering, with pretty models, fashion show exclusives, and low priced gift options being advertised. The annual Victorians Secret fashion show is a major promotional tool that millions of viewers look forward to. The excitement of the show is brought back to retail stores to help customers connect with and purchase newly featured items. Backstage interviews of "Angels" reveal new designs that excite customers about the merchandise. Victorians Secret's digital strategy

includes social media platforms like Facebook, Twitter, Pinterest, YouTube, and Mainstream. Their app can also be used on phones, Androids, pads, and pods. All of these channels are enhanced and encouraged through television commercials that advertise upcoming sales and new releases.The retail stores maintain traffic through the use of coupons. The "Free Panty" coupon is sent to all customers, offering them a feeling of exclusivity without any purchase requirements. This technique aims to bring customers back into the store so they can collect their free item and ideally purchase additional merchandise. Victorians Secret has differentiated itself from competitors and successfully targeted its desired market by creating unique features that provide differential advantages. The State College location benefits from being based in a college community surrounded by plentiful parking within the Inanity Mall, which is frequently passed by shoppers. As the number of students in State College increases annually, so does the company's customer base.The use of top down sales forecasting methods in Victorians Secret's State College location allows for a cohesive brand with a personal touch featuring their collegiate PINK collection. The combination of personal selling and visual merchandising creates an exciting store environment that encourages repeat customers. This location targets the college student market and their energetic store image reflects and enhances the aesthetic of their merchandise, attracting customer attention, interest, and sensory stimulation. Effective advertising draws customers in while frequent promotions keep them coming back. With successful retail stores nationwide, Victorians Secret's State College location continues to excel.