Home Page Test Answers To promote its Centrino wireless chip, Intel launched a global ad campaign that features different combinations of celebrities. These celebrities were chosen because they are widely recognized in the key world markets. This type of strategy is referred to as: - Q/A (Question and Answer)

To promote its Centrino wireless chip, Intel launched a global ad campaign that features different combinations of celebrities.

Question

To promote its Centrino wireless chip, Intel launched a global ad campaign that features different combinations of celebrities. These celebrities were chosen because they are widely recognized in the key world markets. This type of strategy is referred to as: – Q/A (Question and Answer)