The Evolution of Marketing in Social Commerce Essay Example

brings convenience and fosters profitable conversations.The rapid success of the shopping website named Test, which utilizes a peer-to-peer selling pattern, illustrates the importance of social commerce. Many Test sellers have achieved significant success through online conversations with buyers, without any external advertising. In today's commercial trades, social commerce has become the mainstream, making it essential to understand and familiarize ourselves with this trend.

Marketing plays a crucial role in social commerce. It involves the activities that businesses engage in to sell their goods and services. More specifically, marketing encompasses advertising, shipping, storing, and selling products or services. As an integral part of a marketing plan, it offers an overall view of the entire process and provides the most effective approach to achieve desired goals. Furthermore, marketing is vital for social commerce. Even though some shopping websites do not advertise outside of their home sites, having a well-thought-out marketing plan remains more advantageous for producers or sellers.The use of Twitter allows sellers to advertise their products and receive opinions, relevant information, and search results from interested users (Smith et al., 2012). This publicity on Twitter greatly enhances product awareness and effectively saves costs, even when offered for free. Marketing plays a crucial role in social commerce, benefiting both consumers and businessmen. However, there are noticeable differences between traditional and modern forms of marketing in social commerce. The traditional form relies on media like newspapers and mail distribution, with payment typically based on advertisement size and medium (Lavishly, 2013). According to Lavishly, traditional methods like newspapers provide stability and reliability for companies.However, traditional media platforms are expensive and time-consuming for commercial trades. Additionally, they are not sustainable due

to the excessive use of paper. In contrast, modern marketing is superior. Currently, various internet media approaches are used to attract customers. This includes sending emails, using banner ads on websites, and providing tools for customers to interact with content (such as blogs and recommendations). According to McDermott (2011), these new marketing channels have opened up fresh and interesting ways to communicate with the target audience. For example, Group, a company specializing in group discount services, invests heavily in Backbone advertisements and receives significant attention from interested users. The majority of trades are now conducted through chatting and recommendations on Backbone (Smith et al., 2012; Took, 2013). Social media is a convenient platform for modern marketing and social commerce. It is developing and proving to be more beneficial than previous forms of marketing. In conclusion, the evolution of marketing in social commerce through contemporary social media is on an upward trend, making the current marketing form increasingly better.