Subjective And Objective Data Flashcards, test questions and answers
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What is Subjective And Objective Data?
Subjective and objective data play a critical role in the world of research. Subjective data is data that is generated from an individual’s personal experience, opinions, or beliefs. It is often referred to as qualitative data because it can provide valuable insight into the experience or feelings of a person regarding a particular subject. Objective data, on the other hand, is information that comes from measurable or observable evidence. This type of data allows researchers to draw conclusions based on fact rather than opinion and is often referred to as quantitative information.In order for research to be valid, it must be based upon both subjective and objective evidence. Without subjective evidence, researchers may not be able to get a full or accurate picture of what someone experiences when they interact with a product or service. At the same time, without reliable objective evidence such as surveys or market research studies, it can be difficult for researchers to make informed decisions about how best to serve their customers. For example, if customer feedback indicates that users find an app difficult to use but there are no metrics available regarding how many users are actually using the app over time then it could put decision-makers in a difficult position when trying to determine whether improvements should be made or not.In conclusion, both subjective and objective data are important tools for researchers who want to gain valuable insights into their target audience’s experiences and behaviors.