Q. The ____ entrant is more likely than the ___ entrant to be able to capture the first mover advantages associated with demand preemption, scale economies and switching costs.

Large Scale; Small scale More test answers on https://studyhippo.com/int-bus14/

entering a market early, first mover advantages

– ability to establish a strong brand name – ability to build up sales volume – ability to learn more about product- market fit- cost efficient – ability to create switching costs* that tie customers into their products or services * negative costs that a consumer incurs as a result of changing suppliers, brands or products (ex: cell phone contracts) More test answers on https://studyhippo.com/international-business-chapter-12-modes-of-entry/

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