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First Mover Advantages Mergers And Acquisitions Skills And Capabilities Top Management Team Value Chain Analysis
Practice Final Part 5 – Flashcards 24 terms
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Sara Edwards
24 terms
Q. The ____ entrant is more likely than the ___ entrant to be able to capture the first mover advantages associated with demand preemption, scale economies and switching costs.
Large Scale; Small scale
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entering a market early, first mover advantages
– ability to establish a strong brand name – ability to build up sales volume – ability to learn more about product- market fit- cost efficient – ability to create switching costs* that tie customers into their products or services * negative costs that a consumer incurs as a result of changing suppliers, brands or products (ex: cell phone contracts)
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