GRBU 511 Ch 10 E-Trade Quiz – Flashcards
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Which factors should we reduce well below industry standard?
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Kim and Mauborgne propose four crucial questions for marketers to ask themselves in guiding blue-ocean thinking and creating value innovation. Which of the following questions did E-Trade ask when it offered low cost stock trading?
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Which factors should we create that the industry has never offered?
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Which of the following did E-Trade ask when it offered online trading?
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Competitive and leveragable advantage
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Which advantage did E-Trade's Super Bowl commercial give the company?
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It created point-of-parity
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E-Trade's first Super Bowl commercial was effective. It accomplished all of the following except for one. Which of the following is the exception that benefits associations that are not necessarily unique to the brand but might be shared with other brands?
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It offered online and inexpensive trading.
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How did E-Trade differentiate itself from other stock traders?
