We've found 14 Blue Ocean Strategy tests

Blue Ocean Strategy Enterprise Resource Planning Software Goal Directed Actions Increase The Price Maintaining The Status Quo Managerial Economics
BUSMHR 4490 – Exam 2 Learnsmart – Flashcards 85 terms
Christine Brunetti avatar
Christine Brunetti
85 terms
Blue Ocean Strategy Business Management Managerial Economics
Flashcards About MGMT 464 Exam 2 (6) 85 terms
August Dunbar avatar
August Dunbar
85 terms
Blue Ocean Strategy Business Management Customer Perceived Value Focused Differentiation Strategy Four Step Process Long Term Contracts Low Cost Strategy Non Price Competition
CH 6: BUSINESS STRATEGY: Differentiation, Cost Leadership & Integration – Flashcards 42 terms
Steven Colyer avatar
Steven Colyer
42 terms
Blue Ocean Strategy Business Management Cost Leadership Strategy Industry Principles Of Marketing Television
MGMT 434 Chapter 6 – Flashcards 20 terms
Sarah Taylor avatar
Sarah Taylor
20 terms
Blue Ocean Strategy Cost Per Unit Human Resource Management Minimum Efficient Scale Per Unit Cost Principles Of Marketing Strategic Management
4700 Chapter 6 – Flashcards 110 terms
Carol Rushing avatar
Carol Rushing
110 terms
Blue Ocean Strategy Time And Place Utility
MKTG 420: Quiz 2 – Flashcards 15 terms
Kenneth McQuaid avatar
Kenneth McQuaid
15 terms
Blue Ocean Strategy Consumer Behavior Customer Lifetime Value Fast Food Restaurant Marketing Need For Power
MKT 302 Final – Flashcards 124 terms
Tyree Bender avatar
Tyree Bender
124 terms
Blue Ocean Strategy Marketing Principles Of Marketing
MKTG Policy and Strategy Chapter 4-5 – Flashcards 40 terms
Tommy Mason avatar
Tommy Mason
40 terms
Blue Ocean Strategy Industrial Organization Marketing Markets
Ann Ricker avatar
Ann Ricker
19 terms
Blue Ocean Strategy First Mover Advantage Industry
GRBU 511 Ch 10 E-Trade Quiz – Flashcards 5 terms
Patsy Brent avatar
Patsy Brent
5 terms
Blue Ocean Strategy Business Management International Marketing
497 Test 2 – Flashcards 65 terms
Blake Terry avatar
Blake Terry
65 terms
Backward Vertical Integration Blue Ocean Strategy First Mover Advantages Forward Vertical Integration Mergers And Acquisitions Value Chain Activities
Capstone Chapter 6 – Flashcards 77 terms
Cara Robinson avatar
Cara Robinson
77 terms
Blue Ocean Strategy Business Management Cost Leadership Strategy Market Penetration Strategy Strategic Management
Exam 2 595 – Flashcards 40 terms
Julie Noel avatar
Julie Noel
40 terms
Blue Ocean Strategy Critical Success Factors Customer Value Proposition
IS 290: chp 9-12 – Flashcards 108 terms
Roman Peck avatar
Roman Peck
108 terms
A legal agreement that allows a business to be operated using the name and business procedures of another firm is referred to as a: A. franchise. B. blue ocean strategy. C. green field investment. D. cartel.
A. franchise.
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A blue ocean strategy A. is an offensive attack used by a market leader to steal customers away from unsuspecting smaller rivals. B. involves a preemptive strike to secure an advantageous position in a fast-growing market segment. C. works best when a company is the industry’s low-cost leader. D. offers growth in revenues and profits by discovering or inventing a new industry or distinct market segment that allows a company to create and capture altogether new demand. E. involves the use of highly creative, never-used-before strategic moves to attack the competitive weaknesses of rivals.
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As a tool of Blue Ocean Strategy, the strategy canvas provides a way to visualize the firm’s strategy relative to other firms in the industry. The central portion of the strategy canvas is the __________, or the graphic representation of the firm’s relative performance across its industry’s factors.