*Product planners think of products on three levels. Which of the following correctly identifies the three levels?* A. The branding, the packaging, and the core customer value B. The branding, the quality level, and the design C. The core customer value, the actual product, and the quality level D. The core customer value, the actual product, and the augmented product E. The core customer value, the actual product, and the product’s position

D. The core customer value, the actual product, and the augmented product More test answers on https://studyhippo.com/bus-312-quiz-5-chp-8/

*Which of the following correctly defines a product?* A. Products include tangible objects and services but not events or people. B. A product is anything offered to a market that might satisfy a need or want. C. A product is the overall market offering. D.Products are tangible goods only. E. A product consists of the actual product and the augmented product. The core customer value is not part of a product.

B. A product is anything offered to a market that might satisfy a need or want. More test answers on https://studyhippo.com/bus-312-quiz-5-chp-8/

e More test answers on https://studyhippo.com/mkt-ch-7-quiz/

A. core customer value More test answers on https://studyhippo.com/bus-312-quiz-5-chp-8/

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