*Product planners think of products on three levels. Which of the following correctly identifies the three levels?* A. The branding, the packaging, and the core customer value B. The branding, the quality level, and the design C. The core customer value, the actual product, and the quality level D. The core customer value, the actual product, and the augmented product E. The core customer value, the actual product, and the product’s position

D. The core customer value, the actual product, and the augmented product More test answers on https://studyhippo.com/bus-312-quiz-5-chp-8/

*Which of the following correctly defines a product?* A. Products include tangible objects and services but not events or people. B. A product is anything offered to a market that might satisfy a need or want. C. A product is the overall market offering. D.Products are tangible goods only. E. A product consists of the actual product and the augmented product. The core customer value is not part of a product.

B. A product is anything offered to a market that might satisfy a need or want. More test answers on https://studyhippo.com/bus-312-quiz-5-chp-8/

Nailit Cosmetics is advertising its newest line of nail polishes. Nailit is selling the products in specially designed bottles that make application easier, made from a non-toxic, water-based nail polish with amazing summer colors. Which of the following is a core customer value for Nailit’s line of polishes? A. The non-toxic properties of the products B. The products’ revolutionary packaging C. The Nailit brand D. The natural ingredients E. The desire to have beautiful nails

e More test answers on https://studyhippo.com/mkt-ch-7-quiz/

*Charles Revson, who started Revlon, once said “We sell hope.” Revson was defining the __________ of Revlon cosmetics.* A. core customer value B. augmented product C. design D. branding E. quality level

A. core customer value More test answers on https://studyhippo.com/bus-312-quiz-5-chp-8/

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Core Customer Value Flashcards, test questions and answers

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What is Core Customer Value?

Core customer value is an important concept in the business world. It refers to the set of features, benefits, and services that a company provides that are most valued by its customers. These core values help a company differentiate itself from competitors, creating a unique selling point (USP) to maximize customer loyalty and satisfaction.At its core, core customer value is about understanding what customers need and want from your product or service. It is about delivering those needs in ways that make it easier for them to do business with you and increase their willingness to purchase more of your products or services. Core customer value also involves creating a positive experience through exceptional service, convenience, quality, flexibility and availabilityall of which contribute to customer loyalty and positive word-of-mouth.When defining your company’s core customer value proposition it’s important to consider all the elements that influence how customers perceive your brand: product quality; convenience; cost; delivery times; customisation options; after-sales support etc. It’s also beneficial for companies to create value bundles packages of related products or services designed to meet specific needs at an attractive price point as this can further strengthen their appeal among customers who may be looking for comprehensive solutions rather than individual components. Additionally, businesses should actively engage with current customers through surveys and feedback sessions in order to identify any additional needs they may have not considered before launching into the market place with their offerings. This can help ensure that companies anticipate changes in consumer behaviour so they can adjust their products or services accordingly.