Swot Analysis and Gatorade Essay Example

has carbohydrates to maintain energy levels during exercise, which water does not. Gatorade has greatly expanded the sports drink category since its conception in 1965 with drinks such as “Gatorade Rain”, “Gatorade Fierce” and as seen on the left “Gatorade G2. ” 2 Current Branding Strategy • Sports being Gatorade’s biggest focus, they brand themselves as the best sports drink for an athlete trying to reach their peak performance. • They have done this through source credibility, by gathering a group of athletes like Peyton Manning, Dwyane Wade, Derek Jeter, Kevin Garnett and Michael Jordan. All of these athletes are memorable and influential to kids and adults, but Jordan has the most impact.

• Jordan probably has the most source credibility of anyone in sports, having him on their side has certainly helped. Michael Jordan, one of the greatest basketball players ever, certainly helped Gatorade sales with campaigns like “Be Like, Mike. ” Dewyane Wade, a Marquette University alumni, has been with Gatorade since 2005 3 Demographic The demographics of the Gatorade target market are active males, aged 18 to 25.

They can be students, just starting their career, or well-established, regardless of status the majority of them believe they are athletic. They grew up idolizing many different sports athletes and teams, which still have an influence. They make a very wide variety of incomes because Gatorade is inexpensive.

It could be anywhere from $10,000 to $60,000. Education could vary also, most have at least high school level education and some have college experience. Their attitudes can vary a little, but most of them are competitive, care about sports and enjoy their perspective athletic endeavors.