SWOT analysis for Wal-Mart Essay Example
SWOT analysis for Wal-Mart Essay Example

SWOT analysis for Wal-Mart Essay Example

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  • Pages: 2 (295 words)
  • Published: August 6, 2018
  • Type: Analysis
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The top-level executives at Wal-Mart must perform an analysis to identify strengths and weaknesses in their supply chain, and choose a suitable course of action. Below is a list of weaknesses, which includes some that were previously identified in a SWOT analysis. However, to simplify decision-making regarding specific actions, they are briefly listed. These weaknesses include:
1. Poor management of inbound logistics, leading to items going out of stock on one side and inventory piling up on the other.
2. Insufficient staff causing long wait times at checkout counters, leading to consumer dissatisfaction.
3. While price-conscious consumers are satisfied with low-priced goods, competitors like Kroger and Target provide better ambience and facilities that Wal-Mart lacks.
4. The current product array and positioning do not appeal to the middle-income groups.
5. Customers are unhappy with the lack of attention they receive whe

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n picking up or returning goods.
6. The outdated appearance of Wal-Mart stores may deter customers seeking quality.
7.The human resources department at Wal-Mart appears to be disgruntled, as evidenced by the numerous lawsuits filed against the company citing overworking, underpayment, gender discrimination, and more. Additionally, Wal-Mart's focus on low prices results in poor ratings for process innovation and new product launches. The procurement function also falls short, leading to a limited merchandise selection and high inventory levels. To address these issues, Wal-Mart should expand into emerging markets, utilizing their size and bargaining power to offer low-priced products. Within the United States, Wal-Mart should create stores with different positioning strategies like Super-center and Sam's Club to cater to various income brackets. It is also important for the company to be socially responsible in order to avoid criticis

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and backlash regarding employment practices and compensation, which are reflected in the high number of lawsuits from staff and public interest groups.

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