Subways plans for growth in the UK market a winner or will it just be sandwiched in Essay Example

not as strong. Although it thrives in the US, succeeding in the UK poses a challenge.

Due to the business cycle, there is presently a scarcity of job opportunities in the market. This has resulted in an increase in wage costs for companies as they strive to attract enough employees and become competitive. Subway aims to gain a monopolistic advantage by making the market less competitive through its offering of high-quality, healthy products that add value. For instance, they have advertised that an American student managed to lose over 17 stone just by consuming Subway's 6" range twice daily.

Marketing is important for Subway to promote their range and stand out from competitors. A valuable part of the marketing mix, it informs consumers about the advantages of their products. Subway also invests in a top-notch training program to maintain consistency in their offerings. This not only ensures quality but can also lead to job enlargement, boosting employee motivation - particularly for those in low-skilled roles. Additionally, job rotation can be useful in maintaining high standards.

All of the mentioned strategies have the common goal of enhancing Subway's competitiveness. One approach involves engaging in predatory pricing to eliminate Greggs from the market, leveraging Subway's superior financial resources. Another option is pursuing inorganic growth by launching a takeover bid for Greggs; however, this course of action might be costly and face opposition on anti-competitive grounds. Alternatively, Subway could opt to distinguish itself from other rivals by investing in fresh product development.