Strategic Management: FED Ex Corporation Essay Example

competition in the 1980s, they introduced new products, expanded their plane fleet, and established small package sorting centers. By 1983, their annual revenue reached $1 billion.

From 1984 to 1989, the company underwent expansion through acquisitions, opening new hubs, and increasing service delivery frequency. However, in the 1990s, its competitors began to attract some of its customers, prompting the company to conduct individual pricing reviews for each customer. Additionally, a new technology was implemented that allowed customers to electronically prepare shipping documents. In 2000, the company utilized its brand power to integrate its services by changing its name to FedEx Express.

All these efforts were aimed at helping the company survive in a competitive market, despite facing numerous challenges. Both the Classical and Evolutionary strategies proposed by Whittington were considered for strategic management. In the case of FED Ex Corporation, I recommend adopting the Classical approach, which involves deliberate calculations and analysis to maximize the organization's operations and advantages.

FED Ex Corporation encounters a range of challenges in the domains of politics, society, economics, and technology. In order to stay ahead in the competition, it is imperative for the organization to examine how political factors such as market legislation, controls, and regulations affect its operations. Ansoff (1985) recommends considering the impact of economic trends on business. Therefore, FED Ex should take into account how economic trends in different regions can influence its short-term and long-term operations. It is also vital to consider the social aspects of diverse cultures and business communities that are served by the company so as to develop operations accordingly and strategize for meeting evolving client needs. Marketing plays a crucial role in

ensuring the sustainability of the company. Consequently, analyzing product, price, place, and promotion strategies with a classical approach is indispensable for FED Ex. Continuous improvement and value-added services are essential for maintaining an advantage over competitors.

Marketing places play a crucial role as they enable the company to attract new market segments. Through price analysis, the company can guarantee competitive pricing for its goods and services, ultimately capturing a larger market share while retaining its customer base. Furthermore, consistent and selective promotion of offerings is vital in effectively reaching the desired target market.