San Miguel Corporation: Short Case Summary Essay Example

excellent that bind and propel the group to move as one. Summary Upon the result of the QSPM, the market penetration has the higher attractiveness score rating of of 5. 98 in which the company must used as a strategy in achieving the success in the world of business. The secondary strategy that the company must use was the Product development which has a score of 5. 93.

RECOMMENDATION

Upon examining and analyzing the key external and internal forces that influence and affect the competitiveness of San Miguel Corporation with the use of the strategy matrix tools, it is apparent for the company to pursue an intensive growth and build combination strategy. More specifically, it should intensify product development and market penetration strategies, to wit: Market Penetration Strategy Build Shopper Demand - Improved the distribution Beverages in Mindanao - Expand distribution in down line trade Implement best practice on distribution. Product Development Strategies San Miguel Corporation should capitalize on its strong brand image and wide product acceptance among consumers.

The following strategies are hereby recommended to address several management and marketing issues that affect SMC’s competitive marketing processes as it compete within the manufactured food and beverage industry. The recommended strategies are based on the company’s objectives. Transform the portfolio -Launch new beer products with mainstream appeal -Drive hybrid migration for powdered beverages -Evaluate their product to increase competitiveness against Asia Brewery and Budweiser Corporation.