Southwest Airlines Competitive Advantages Essay Example

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Since teamwork is critical, the wrong people could ‘spoil the pot’.Southwest remained aware of their ever-changing strengths, weaknesses, opportunities, and threats. They seized opportunities to expand when other airlines closed their airline services to some cities that they deemed unprofitable. They concentrated on flying to airports that were underutilized and close to metropolitan areas. Eliminating central hubs created efficiency, in which flights had point-to-point routes without connection flights, because delays were often associated with connection flights.

Therefore, a Southwest aircraft spent more hours in the air than its competitors, on average. Cost efficiency was a two-front strategy for the firm; it not only reduced the firms spending, but it also allowed them to pass the cost reduction onto the customers through providing lower fares. Southwest found that a swift turn around of an aircraft created cost advantage. Thus