Role of Corporate Sustainability Essay Example

products helps in environmental conservation. Moreover, offering high quality products ensures customer satisfaction and increases customer’s loyalty. Consumers feel good for an organization that takes care of them and their environment. Therefore, by enhancing sustainability, Wal-Mart increases consumer’s loyalty and consequently increased profit (Nidumolu, Prahalad, & Rangaswami, 2015). Lastly, responsible sourcing ensures that the company’s partner feel good working with Wal-Mart and are willing to help it accomplish its goals (Plambeck & Denend, 2014). However, it will be significant to investigate whether Wal-Mart has had any difficulty in trying to implement strategies for enhancing corporate responsibility.

In conclusion, sustainability helps an organization to manage quality of its products and enhances organization adaptability to its environment. The organization exploiting these relationships benefits from customers loyalty and increased profit. Moreover, an organization that implements strategies for boosting sustainability monitors, promotes, establishes, and maintains ethical standards in dealing with all organizations stakeholders.

References

• Ameer, R., & Othman, R. (2012). Sustainability practices and corporate financial performance:
  A study based on the top global corporations. Journal of Business Ethics, 108(1), 61-79.
• Benn, S., Dunphy, D., & Griffiths, A. (2014). Organizational change for corporate
  sustainability. Routledge.
• Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2015). Why sustainability is now the key
  driver of innovation. Harvard business review,87(9), 56-64.
• Plambeck, E. L., & Denend, L. (2014). Wal-Mart. Stanford Social Innovation Review, 6(2), 53-
  59.