Red Balloon English School: A Horrific Promotion Approach Essay Example

While individually, sex and children can be effective in selling a product, when combined, it becomes inappropriate. It is crucial to consider the target audience before choosing a promotional approach. In this case, the choice of words used in the ad is highly unsuitable for children aged 3-14, who are the ultimate users. Some may argue that if you do not live in an English-speaking country or speak English, you would want your children to learn the true meaning of the word before perceiving it as offensive. Turning to the visual aspect, although I dislike the approach and promotional concept of the ad, its visually appealing elements cannot be denied. The selection of colors and graphics effectively grab attention. The characters depicted in the pictures are particularly attractive to children. However, this brings m