As a strategic management professional, personal SWOT and PEST analysis are tools to drive organizations success in a competitive environment. My professional vision is to strategically drive the company in to gaining competitive advantage in the competitive work environment. Personal SWOT analysis is the best tool for a professional to assess to assess himself or herself in order to plan for the career. The key goal is to find the job matches your skills, goals in life and which pays well. In SWOT Analysis you determine your strengths, weaknesses, opportunities and threats. These elements helps you compare yourself against peers or competitors to find career growth opportunities. PEST analysis on the other hand is the personal useful tool to understand the market tends in terms of its position, potentials and direction of the business. This tool helps strategic management professional to analyze political, economic, socio-cultur
...al and technological trends occurring in the business environment.
SWOT analysis tools helps you as a professional to understand your strengths and weaknesses as well as realizing potential opportunities and threats that might arise in the workplace. Some of the personal strengths may include professional qualifications, job interest, and expertise and dedication for work among others. The weaknesses may involve bad habits, unnecessary skills and job inefficient. Opportunities that may arise are possible career development programs, new high positions being advertised and management restructuring while the threats may involve threats of layoffs, organizations changes which may have negative effects on management team.
PEST Analysis tool is essential since it helps strategic professional to spot business or personal opportunities in the work environment. This is only achieved through brainstorming on what is happening around
the business environment. The professional should brainstorm on political dynamics, socio-cultural trends, economic trends and technological advancements with an aim of spotting the possible opportunities and threats in the work place.
a) Strategic management professional aims to increase the market share.
Conduct the market research, SWOT analyze yourself and your company, Understand the nature of competition and develop the strategies for attracting more customers.
The major challenge for realizing this goal is increasing changing customer tastes and preferences.
Adopt best management style which allows for flexibility.
b) To gain competitive advantage in the industry and remain on lead.
Understand the market dynamics, fully satisfy customers to win their loyalty, adopt new technology and frequently review market trends for adjustments. To remain on lead in the market requires intensive market research which is very costly and time consuming.
Include market research budgetary allocation section in the organizational annual marketing plan to ensure funds are available.
c) To enhance organizational innovativeness.
Adopt new technology, encourage participative management where opinions and ideas of all employees are inevitable and encourage creativity at employee level.
Restructuring of the organization to match new changes may be required which is very costly and destructive.
Source and allocate adequate funds required to spearhead the company innovation.
I consider this personal development plan very special for my career development. Through personal SWOT and PEST analysis I am able to identify my professional strengths as well opportunities which are essential for me to realize my personal goals in life. Understanding of ones weaknesses helps one find mechanism to translate such weaknesses in to strengths thus becoming productivity in his or her career.
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