Olive Oil in Pakistan Essay

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Thank to Mr Naimait Khan, driver at the Cooperazione Italiana office, who professionally drove the consultant all over Islamabad, Lahore and Peshawar and who helped when translations from Pakistani to English were needed. Finally, thanks to all the Pakistani people met during the mission, even outside of the working environment, for their friendly attitude and hospitality. 7 Introduction This report provides answers to specific questions set by the Istituto Agronomico per l’Oltremare – IAO in relation to the project ‘Promozione della produzione e commercializzazione dell’olio di oliva in Pakistan’ (Promotion of the production and marketing of olive oil) financed by the Italian Ministry of Foreign Affairs, General Direction Development Cooperation – GDCS and executed by IAO.

The report will give answer to four research questions mentioned in the consultant’s terms of reference (ToR): 1. to carry out the analysis of the edible oils currently used in Pakistan, setting out the most consumed and in which amount; 2.

to determine the production and purchasing price of the various categories of oils and set out the level of production and importation; 3. to determine the collocation of olive oil in the Pakistani market and which part of the population has access to its purchase; from such analysis arises also the amount of product that can be absorbed by the national market; 4. to determine, on the basis of the current production and purchasing price, the market segment olive oil could occupy in the Pakistani market.

The work is the outcome of a study of the Pakistani edible oils market with a major focus on olive oil carried out by the consultant in December 2007 during a three-week mission in the country. Given time constraints and the impossibility to go, for security reasons, to the olive trees cultivations area, the study took place mainly in Islamabad with short visits to Peshawar and Lahore.

Consequently farmers have not been interviewed at all. However, a close collaboration with the project’s officers of the counterpart

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