New Bakery Business Concept Essay Example

horror that he might not have money for a return-ticket home desperate for new invention and creativity. Slowly he began to "feel" the tasebud and preference of the Taiwanese customers.

Though trials and errors, he modified his sales pitch, marketing, flavors and presentation accordingly business flourished. 2 years later from one single cart outlet it expanded into 4 more push-cart with the sales over $240,000 a month. Emboldened by his "initial success", he came back to Singapore and invested $100,000 in Singapore's howker food " bak chor mee and fishball noodle", he lost a huge portion in the early stage. Refusing to throw in the towel, eventually the venture paid off in 1992, and had since grown into 21 outlets.

He sold off his business and started an ice- cream chain parlour in China, which was gain successful. Mr. Quek and his wife Katherine feeling homesick after too many years in China, decided to pack up and head home. Back in Singapore with his years of experience in F&B, he engaged a few Taiwanese partners and set-up the first Singapore style modern food court in Bishan Junction 8 in 1994. The venture was a sweet success and within a few years, over 15 such food courts up all over Singapore and overseas. 2 Entrepreneurship Mr.

Queks achievement so far had been an Astounding success and he could Jolly well "retire" comfortably yet, he was never contended. While in Taiwan and Japan, he noticed the "popularity' of "designer-bread boutique" outlets among the people. So in the year 2000, brought in the "designer bread boutique concept" ( an "open kitchen concept") whereby the breads are presented in

elegant clear glass boxes that allows people from outside the shop to look in and watch the chefs making the delectable bread and pastry concoctions from start to finish.

Customers also enjoy a breezy and trendy ambience in these bakeries. The walls are splashed with a clinical white and the bread and pastries are displayed on sleek white plastic and glass helves, life clothes on display in a department store, creating a wonderful potpourri of colours and smells that attract long queues of people round the clock. Stylish plastic carriers used for purchases are trendy looking and carries over the minimalist concept.

Equipped with the new staple of the art bakery Equipments specially imported from Germany, Spain and Japan, the fasts, aroma, quality and texture consistency of our breads are further enhanced new staff uniforms with French and Japanese influence and biodegradable and Environmentally friendly packaging for all our products complete the entire " new look". Breadtalk has become a "distinctive Singapore brand" that has gained International Appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique- fasting products.