Introduction The Ramly Burger Essay Example
Introduction The Ramly Burger Essay Example

Introduction The Ramly Burger Essay Example

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  • Pages: 2 (332 words)
  • Published: April 4, 2017
  • Type: Analysis
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Introduction The Ramly Burger, is a Malaysian burger brand that was created by Dato’ Haji Ramly Bin Mokni and Datin Hajiah Shala Siah Binti Abdul Manap. The Ramly Burger started out in 1979 as a small family business operated from a small mobile kiosk on Lorong Haji Hussin in Kuala Lumpur. The most popular hamburger it sold is known as Ramly Burger Special. A typical Ramly Burger Special consists of beef or chicken patty, margarine, onions, cabbage, an egg, mayonnaise, Worcestershire sauce and Maggie Seasoning.

The business soon became popular among Malaysians. Ramly Food Processing Sdn. Bhd. then was founded in 1984 by the owners of Ramly Burger. It is a well-known Bumiputra-owned food-based manufacturer dealing in meat-based product such as beef, chicken and marine-produced. The idea was given birth due to the fact that there was a need to produce halal,


clean and quality products. The company manufactures a wide range of frozen products such as chicken and beef burger, frankfurter, cocktail, nuggets, fried chicken, seafood, and minced meat.

Besides that, it also produces its own burger bun, frankfurter bun, sauces like black pepper, chili and tomato sauce, as well as mayonnaise and butter. Ramly Food currently owns two processing plants at Bandar Tun Razak industrial zone in Cheras and the IKS industrial park in Mukim Batu, Kuala Lumpur. The plants collectively produce about 150,000 tones of products each day. Now, Ramly Food not only target on Malaysian market, it also has penetrated some Asian markets like Singapore, Thailand, Philippines, and Indonesia and is planning on expanding to other countries as well.

Therefore, a new plant will be setting up to increase the company’s production capacity and

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its sales revenue up to RM2 billion by 2015 compared with its current annual sales of RM1 billion. Dato’ Haji Ramly Bin Mokni, the founder or managing director of Ramly Food Processing Sdn. Bhd. has stated that the company will invest RM250 million to build the new plant in Pulau Indah Industrial Park, Port Klang, Selangor by 2012.

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