Marketing about Mcdonalds
Marketing about Mcdonalds

Marketing about Mcdonalds

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  • Pages: 8 (4104 words)
  • Published: February 28, 2018
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In December 1 980, Golden Arches Restaurants SD. Bad. (GARBS) won the license o operate McDonald’s in Malaysia. The first McDonald’s restaurant subsequently opened its doors at Clan Bucket Binging on 29 April 1982. The global business is managed by McDonald’s Corporation as distinct geographic segments: United States; Europe; Asia Pacific, Middle East and Africa (MEAN); Latin America; and Canada. McDonald’s Malaysia operates under the umbrella arm of the MEAN group. As of December 2009, McDonald’s Malaysia has 194 restaurants located restaurants annually.

McDonald’s Malaysia is fully owned by McDonald’s Corporation, and the restaurants throughout Malaysia are either operated by GARBS or franchisees. McDonald’s Malaysia and our franchisees employ more than 8,000 locals with 1 50 support staff at the headquarters managing the day-to-day operations of the business. (II) Different products/brands marketed by the company The products produces by McDonald’s can be delved In several groups, such as Hamburgers, Chicken, fish and pork products, French fries, Soft drinks, healthy items like salads and Desserts.

There Is no doubt that McDonald’s main products are hamburgers. There is a high variety of this type of food. Chicken, fish and pork products such as McCracken, Premium chicken sandwiches, Snack wrap, Chicken Nuggets, etc. Are another products in McDonald’s restaurants. French fries are considered to be one of the most sellable Items. The main reason for this is that no matter what other product the consumer is willing to buy, but in every set French fries are included automatically. O

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ther products such as salads are relatively new in this restaurant.

The first salads were added to its menu in 1985. Nowadays more and more people are concerned about their health so, McDonald’s puts its all efforts to achieve more and not lose any of the potential customers. The biggest soft drink supplier is the Coca-Cola Company. Hot and Iced tea Is delivered by S&D Coffee In the US), hot chocolate, various Juice and other regional beverages such as milkshakes are available in various markets all around the globe. Desserts are considered to be the last big group of products in McDonald’s restaurants.

It includes such items as ice-cream (McClure), McDonald’s cookies, Freshly Baked cookies, Pies, Cinnamon melts, the fruit and yogurt parfait, smoothies and other items which depending on the region and country. 1. 2 Product Spicy Chicken McDowell is one of the products in burger category. Spicy Chicken McDowell is a specially marinated whole chicken thigh meat with a delightfully crispy coat, layered with fresh lettuce and special sauce in a com meal-bun. Following the success of Nuggets, the McCracken was reintroduced in 1988.

The current Spicy McCracken Deluxe sandwich recipe is somewhat spicier than the original. The shaped chicken patty in the Spicy Chicken McDowell used to be 50% white meat and 50% dark meat. As of late 2007, McDonald’s commenced advertising that the McCracken contains only 100% white meat. A Spicy Chicken McDowell cost ARM. 95 A La Carte and cost ARMS. 25 in a Mac Value Meal that comes with carbonated rink and French fries. However, between the promotion hours, pm to pm and pm to pm, also know

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as Macaque Lunch and Macaque Dinner, the customers will receives a better price at only ARM. 5. 2. 1 Product Strategy 2. 1. 1 Product Classification McDonald has offered several type of burger in Malaysia, such as McCracken, Filet- o-Fish, Chicken Nuggets and the product that we choose, Spicy Chicken McDowell. This tasty product is offered by McDonald is consumer product. Spicy chicken McDowell is a convenience good that under consumer products. Firstly, Spicy Chicken McDowell can be bought frequently each time and immediately by customer. This is because the burger is very delicious and affordable price compare to other fast food such as Subway.

People usually will purchase this for their lunch and dinner because of low price and McDonald has offered Macaque in certain period of time such as lunch and dinner. They try to offer one set of burgers which included French fries and Coca-cola with cheaper price. Secondly, McDonald invests massive amount of money to advertise this product and offer promotion. They use the slogan ‘l loving’ it. ‘ to advertise this product through television, advertisement board, radio and so on. In edition, McDonald offers the unique services to the consumers like unlimited refilling drinks, special design chair and table and open 24-hours.

Moreover, McDonald’s restaurant is a most well-known fast food around the world. This company operates over 34,000 branches in 119 countries and territories worldwide.. McDonald’s restaurants usually will be opened in the shopping malls and tourist spots such as Gentling Highlands, One Tama and Times Square. Therefore, the most famous fast food in the world can be easily found in anytime, anywhere. Furthermore, McDonald offers the different flavors in different countries refer to the ultra of the country. For example, McDonald will only provide kosher burger in Islam country such as Malaysia. . 1. 2 Product and Service Decision Firstly, Spicy Chicken McDowell consists of a spicy chicken thigh, 2 slices breads and some vegetables with connotation. McDonald had specify the nutrition profile of protein, 47% fat and 48% salts. As this product of McDonald contains high percentages of salt, so the consumers are suggested reduce to purchase. Spicy Chicken McDowell is not a seasonal product, so the consumers who prefer this burger can have meal anytime. Moreover, while consumers purchase this set of urge, they can refill the coke as much as they want, but only for dine in.

Secondly, Spicy Chicken McDowell is a name used in branding the product. Actually it is only a deluxe size burger with a spicy chicken thigh and some vegetable, but this product only can be found in McDonald’s restaurant, this is the only feature of the burger. In my opinion, I more prefer Spicy Chicken McDowell than other burgers because it give me some feeling that hot and spicy. Thirdly, Spicy Chicken McDowell is packaged by McDonald’s restaurant in a colorful box with cute design. There are many nutrition index and some ingredients f the burger written on the box.

McDonald’s restaurant uses distinct type of design to wrap and case the several type of burger. For example, they use a yellow paper to

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