MKT Ch. 1 Practice Quiz – Flashcards

The fact that US car companies are located in the upper Midwest while their customers are located throughout the U.S. is an example of:

An economic system in which government officials determine production levels is known as:

The owner of a company that produces electronic circuit boards sees many competitors with extra capacity and says the "only hope is that our sales manager, who makes all of our marketing decisions, will find a way to sell more boards." It seems that this company is run as if it were in the:

A marketing manager made a speech in which he described his organization as having "really embraced the marketing concept over ten years ago." A critic in the audience argued that the manager didn't understand the "socially conscious" view of the marketing concept. Given the critic's argument, the marketing manager may work for: