MIS 180 Midterm- Judge all quiz questions – Flashcards
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Which of the following is similar to focused strategy versus broad strategy?
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Niche market versus large market
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Which of the followng is not a typical way that a company would duplicate a competitive advantage?
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Carrying large product inventories
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Trina Hauger works for the Johnson electric as a corporate lawyer and part of her duties are to ensure the ethical and legal use of information within the company. Which of the following represents Trina's role at Johnson Electric?
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Chief Privacy Officer (CPO)
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your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's Five Forces Model. Which of the following represents a threat of a new entrant in the soft-drink industry?
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Zevia Natural Diet Soda begins selling directly over the internet.
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Information technology can enable departments to more efficiently and effectively perform their
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Business Operations
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Which of the following provides an example of data?
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Who is customer number 12345XX?
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Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?
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All of these
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Feedback is information that returns to its original transmitter and modifies the transmitter's actions. What would the original transmitter include?
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Input, transform, output
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Gina Brooks works for Aquarium retail services selling high-end saltwater fish and tank supplies. Aquarium retail services is the current market leader in Ginas city. Gina has recently been approached by deep blue incorporated with an opportunity to run its corporate nationwide marketing and sales division. Gina decides to jump at the opportunity! Deep Blue is attempting to gain a competitive ________ by stealing its competitors key employee.
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Advantage
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Some industries competition is much more intense than others. Retail grocery stores such as Kroger, safeway, and albertstons in the united states experience fierce competition and offer similar marketing campaigns to compete. What is this an example of in terms of porters five forces.
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Rivalry among existing competitors.
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When analyzing Porters three generic strategies for entering a market, if you have a focused strategy what market should you target?
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A niche market
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According to Porter, companies that wish to dominate broad markets should operate using a ___________ Strategy.
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Cost leadership with a low cost
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System is a collection of parts that link to achieve a common purpose. Systems thinking Is a way of monitoring _________.
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the entire system
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As companies move from data to knowledge, they will start to include more and more variables of analysis resulting in better, more precise support for _____.
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Both A and B Decision making and Problem Solving
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Which of the following provides an example of information?
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What is my worst-selling product?
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Which of the following represents the definition of a variable?
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A data characteristic that stands for a value that changes or varies over time
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Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod, iPhone, and iPad. What are these all examples of?
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First-Mover advantage, Competitive advantage, Competitive intelligence.
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Which of the following offers an example where Porters Five Forces are mostly strong and the competition is high?
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A dog-walking business
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MIS can be an important enabler of business success and innovation. Which of the following statements is accurate when referring to MIS.
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MIS is a valuable tool that can leverage the talents of people who know how to use and manage it effectively.
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Shelby runs a hair salon. One of her tasks is to input positive and negative customer reviews into her computer system. What type of information is she gathering?
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Feedback
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Which of the following is not considered a core driver of the information age?
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Competitive Intelligence
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the sales department needs to rely on information from operations to understand _________.
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All of these (Sales needs to rely on information from operations to understand inventory, place orders, and forecast consumer demand.)
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your boss, Tom Repicci, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a focused strategy?
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Sky Taxi—a rent-by-the-hour personal plane service.
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Shawn McGill is on the executive board for ABC pharmaceuticals. The company produces the number-one-selling cancer-fighting drug on the market. Due to its incredible success, ABC Pharmaceuticals has decided to increase the cost of the drug from $8 a pill to $15 a pill. Which force is ABC Pharmaceutical using to increase its drug price?
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Supplier power
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Competitive intelligence is the process of gathering information about the competitive environment, including _________.
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Competitors' plans
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Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's Five Forces Model. Which of the following represents supplier power in the music industry?
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Established record labels like EMI, Sony, and Universal.
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Updating business strategies is a continuous undertaking s internal and external environments ______.
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Rapidly change
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When buyer power is low, supplier power is typically _____.
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high
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According to Porter, companies that wish to dominate broad markets should operate using a ______ strategy.
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Cost leadership with a low cost
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When analyzing the interrelationships between efficiency and effectiveness, where would a company ideally want to operate?
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all of these
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An optimization analysis finds the optimum value for a target variable by repeatedly changing other variables, subject to specified constraints. What can a manager determine by changing revenue cost variables in an optimization analysis?
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Calculate the highest potential profits
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Which of the following is not a feature of neural network?
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Neural networks can analyze linear relationships only
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Which does not represent an example of a structured decision?
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Deciding to enter a new market
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What is the primary goal of using As-Is and To-Be process models?
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To determine the problem and then how to solve it.
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Several factors can accelerate the need for a company to make business improvement processes. What is the most prevalent factor?
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technology
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What form of processes include loan processing for a bank, claims processing for an insurance company, reservation processing for a hotel, and baggage handling for an airline?
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industry-specific customer-facing processes
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What is the process of learning form the ecosystems and adapting their characteristics to humans and organization situations?
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Biomimicry
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What is the difference between the As-Is process model and the To-Be model?
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The AI model begins with what the problem is, the TB model displays how the problem will be solved
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What would a company like eBay or Amazon be constantly benchmarking?
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MIS efficiency and MIS effectiveness
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The accounting and finance department performs processes such as creating financial statements, paying accounts payables, and collecting accounts receivables. What form of processes do these represent?
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Business-Facing processes
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Which of the following is not considered a part of decision-making at the managerial level?
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Developing overall business goals and objectives
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When evaluating the six-step decision making process, what occurs during the problem identification step?
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The problem is defines as clearly and precisely as possible
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Which industry has been relying on neural network technology for more than two decades?
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Finance
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Which of the following are the four common types of effectiveness MIS metrics?
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Usability, Customer Satisfaction, Conversion rates, Financial
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When considering the five steps of the order-to-delivery business process, creating campaigns and checking inventory are included in which of the following?
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Marketing
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What is the flow that a systems thinking approach using a TPS would follow?
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Source documents (input) - CRUD, Calculate (process) - Reports (output) - (feedback)
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Most business processes are cross-functional or cross-departmental processes that span the entire organization. Which of the following does not represent a cross-functional business process?
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Processing Payroll
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which of the following would create transactional information?
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Making an airline reservation
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market share measures a firms external performance relative to that of its competitors. Which of the following represents how a firm measures a market share?
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dividing the firms sales by the total market sales for the entire industry
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which of the following does not represent an example of analytical information?
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unstructured long-term decisions
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Anne-Marie Cole runs the sales division for a local auto insurance firm. One of her key duties is to calculate her companys market share. When evaluating the prior year numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Anne-Maries current market share?
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10%
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What is the difference between customer-facing processes and business-facing processes?
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customer-facing processes are front-office processes, and business-facing processes are back-office processes
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Which of the following processes focuses on the entire customer order process and operates across functional departments?
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Order to delivery process
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Which of the following offers a disadvantage for working virtually?
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Increases in feelings of seclusion
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What types of business decisions would an EIS use AI for?
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Unstructured Decisions
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Chuck will be responsible for planning the project, managing the processes, and finalizing each new line as it is completed. How would you categorize the majority of the decisions Chuck will have to make to complete his job?
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Semi structured decisions
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How does a DSS typically differ from an EIS?
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An EIS requires data from external sources to support unstructured decisions, where a DSS typically uses internal sources to support semi-structured decisions.
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When evaluating the six-step decision making process, what occurs during the solution selection step?
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The solution that best solves the problem is selected
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Andy Benton works at the local Starbucks coffee shop, and his responsibilities include taking orders, fulfilling orders, and ringing in sales. At what level of the organizational pyramid would you categorize Andy?
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Operational
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Which of the following represents the primary forms of ebusiness?
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Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
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What is the difference between ecommerce and ebuisness?
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Ecommerce is buying and selling of goods online: ebuisness includes ecommerce and all activities related to internal and external business operations
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What is the difference between a wiki and a blog?
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A wiki user can alter the original content of an article; a blog user can only add information as a comment
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Which of the following is a challenge facing an ebuisness?
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Increasing liabilities
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What are the four main types of ebusiness models?
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Business-to-business, business-to-consumer, consumer-to-business, consumer-to- consumer
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What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?
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taxonomy
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eBay buyers voluntarily comment to other users and sellers on the quality of service, promptness of shipping, and their general satisfaction with the product. This is one of the most popular examples of user-generated content and is called ________.
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Reputation system
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Illuminate Live is a lecture program used in schools and is considered a ______ tool.
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Web conferencing
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Which of the following is not a topic or a features that is included in Web 3.0?
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Social Networking
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Which of the following represents the primary ebusiness revenue modles?
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Advertising fees, license fees, subscription fees, transaction fees, value-added services fees
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Which of the following is not an example of a social bookmarking website?
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Facebook
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Which of the following is not a reason for the explosive growth of the WWW?
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Digital Darwinism
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What caused Polaroid to go bankrupt?
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One-hour film processing and digital cameras stole its market share
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What are the three primary models that a Business-to-consumer can use to operate?
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Brick-and-mortar, click-and-mortar, virtual
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Which of the following statements is inaccurate?
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Web 2.0 is a simple static website without any interaction with its users
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Which of the following is not an ISF?
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Facebook
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What is another name for an eshop?
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Estore or etailer
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What is the website that was the primary catalyst for growing electronic government and is currently the official US gateway to all government information?
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FirstGov.gov
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An API is a set of routines, protocols, and tools for __________?
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Building software applications
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Which type of ebusiness model best describes Apple?
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Click-and-mortar
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One of the most famous examples of wiki vandalism occurred when a false biography entry read the following:
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John Seigenthaler Sr. was assistant to Attorney General Robert F. Kennedy in the early 1960's and was involved in Kennedy's assassination as well as JFK's
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Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?
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CMS
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Which of the following demonstrates potential issues with Business 2.0 and information vandalism?
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Open source allows anyone to be able to edit, damage, or destroy content
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What are the two categories that include intellectual and knowledge-based assets?
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Explicit and Tacit knowledge
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Which of the following is not a characteristic of Business 2.0?
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Web Browser
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Which of the following is not an example of explicit knowledge?
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Employee opinion
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Cell phone manufacturers often refer to their products as mobile devices. Which of the following would not be included in the folksonomy for a cell phone?
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Technology platform
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What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?
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Adwords
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What is the process that provides a user with permission including access levels and abilities such as file access, hours of access and amount of allocated storage space?
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Authorization
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A company should be able to calculate the cost of downtime by which of the following?
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Per hour, day, and week
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Which quadrant in the cost of downtime includes equipment rental, overtime costs, and travel expenses?
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Other expenses
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What is a data file that identifies individuals or organizations online and is comparable to a digital signature?
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Digital certificate
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What is a method for confirming users' identities?
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Authentication
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What is forging of someone's identity for the purpose of fraud?
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Identity theft
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Which of the following authentication method is 100% accurate?
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None of these
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What must you do with antivirus software to make it protect effectively?
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Must frequently update it to protect against viruses
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According to the ethical computer use policy, users should be ______ of the rules and, by agreeing to use the system on the basis, _______ to abide by the rules.
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Informed, Consent
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Which of the following would you find in a typical internet use policy?
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All of these
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To find out your company policy regarding such websites as YouTube, Facebook, and Twitter, you would have to refer the ______ policy.
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Social Media Policy
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What is the primary difference between a worm and a virus?
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Virus must attach to something to spread, whereas a worm does not need to attach, in can tunnel into the computer
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What is the difference between phishing and pharming?
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Phishing is a technique used to gain personal information for the purpose of identity theft, Pharming reroutes requests for legitimate websites to false websites
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Which of the following should be included in a company email privacy policy?
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All of these
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What is the one most common forms of computer vulnerabilities that can cause massive computer damage?
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Virus
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what are the 6 different types of hackers?
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Black-hat, cracker, cyber terrorist, hactivist, script kiddies, white hat hackers
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Employees need to understand that email privacy exists to an extent and that the corporate email is soley owned by _______?
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The company
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What is the process that provides a user with permission including access levels and abilities such as file access hours of access and amount of allocated storage space?
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Authorization
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What area of information security focuses on preventing identity theft, phishing, and pharming scams?
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Authentication and authorization
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trust among companies, customers, partners, and suppliers is the support structure of which of the following?
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Ebusiness
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Being redirected to a fake website similar to the actual website is an example of what?
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Pharming
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What is an internet monitoring technique that captures keystrokes on their journey from the keyboard to the motherboard?
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Hardware key logger
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The Optimal disaster recovery plan in terms of cost and time is where on the disaster recovery cost curve?
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Where the two cost effects intersect
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Grid computing takes advantage of the available 75 percent of unused processing power of a computer and links thousands of individuals computers around the world, creating a _____.
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Virtual supercomputer
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When building a scalable system that can support new company developments what are the key factors to consider?
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Anticipating expected and unexpected growth
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Each year, businesses lose time and money because of system crashes. Which of the following offers the best way to protect a system from crashes and failures?
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...
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The cloud computing service provider _______, specializes in word processor, spreadsheet, and online presentation tool services.
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Zoho Office
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Cheap electricity is great for keeping business energy costs down, but this means that we have to rely more on ________ for power.
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Coal
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What Characteristics support a sustainable MIS infrastructure?
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Grid computing, cloud computing, and virtualization
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Currently, what percent of ewaste in the US is not recycled?
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80%
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A disaster recovery plan contains a ________ that outlines the costs to support the plan.
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Disaster recovery cost curve
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What chars the cost to the company of the unavailability of information and technology and the cost to the company of recovering from a disaster over time?
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Disaster recovery cost curve
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What are the 3 pressures driving sustainable MIS infrastructure?
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Increase in electronic waste, energy waste, carbon emissions
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What is a challenge for cloud computing that could cause employee performance to decrease?
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Required internet connectivity
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Which characteristics support an information MIS infrastructure?
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Backup and recovery plan, disaster recovery plan, business continuity plan
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According to the text which of the following does not benefit from smart grid computing?
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Comcast Cable's Grid
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Where would you categorize the cloud computing benefits that include decreases in hardware, maintenance costs, and software updates?
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Increased storage capacity
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What does the cloud computing service provider "Mozy" specialize in?
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Online computer backup services
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Which characteristics support an agile MIS infrastructure?
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Accessibility, availability, maintainability, portability, reliability, scalability, usability
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How can a company reduce the threat of substitute products or services?
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Offer additional value through wider product distribution. Offer less value, making the product far more generic and similar to the competition.
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Which of the following is similar to focused strategy versus broad strategy?
answer
Niche market versus large market.
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Which of the following is not a typical way that a company would duplicate a competitive advantage?
answer
Carrying large product inventories.
question
Some industries' competition is much more intense than others. Retail grocery stores such as Kroger, Safeway, and Albertson's in the United States experience fierce competition and offer similar marketing campaigns to compete. What is this an example of in terms of Porter's five forces?
answer
Rivalry among existing competitors.
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Competitive intelligence is the process of gathering information about the competitive environment, including _________.
answer
Competitors' plans.
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Your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's Five Forces Model. Which of the following represents a threat of a new entrant in the soft-drink industry?
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Zevia Natural Diet Soda begins selling directly over the Internet.
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Which of the following represents a reason that competitive advantages are typically temporary?
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The competitor will hire away your key employees. The competitor quickly seeks ways to duplicate your business operations. The competitor will purchase new technology.
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Which of the following is not considered a core driver of the information age?
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Competitive Intelligence.
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Your boss, Ty Jacob, has asked you to analyze the music industry using Porter's Five Forces Model. Which of the following represents the threat of substitute products or services in the music industry?
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Game systems like Wii, social networks like Facebook.
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Data are useful for understanding individual sales, but to gain deeper insight into a business, data need to be turned into information. Which of the following offers an example of turning data into information?
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Who are my best customers? What is my best-selling product? What is my worst-selling product?
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Review the following statements. Which one does not represent an example of a structured decision?
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Deciding to enter a new market
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Which of the following is not a feature of a neural network?
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Neural networks can analyze linear relationships only.
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Which of the following represents the four main steps in the business process reengineering?
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Set project scope, study competition, create new processes, and implement solution
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Which of the following offers a disadvantage for working virtually?
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Increases in feelings of seclusion
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Business process modeling, or mapping, is the activity of creating a detailed flowchart or process map of a work process that shows its inputs, tasks, and activities in a ________ sequence.
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Structured
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What is the process of learning from ecosystems and adapting their characteristics to human and organization situations?
answer
Biomimicry
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Anne-Marie Cole runs the sales division for a local auto insurance firm. One of her key duties is to calculate her company's market share. When evaluating the prior year numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Anne-Marie's current market share?
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10%
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What is the primary goal of using As-Is and To-Be process models?
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To determine what the problem is and then how to solve the problem
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Bob Silver loves playing a game called World of Warcraft, where he has the capability to create his own character and even his own life-like environment. Which AI system would you use to categorize World of Warcraft?
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Virtual reality
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Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on _________.
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Understanding how successful a firm is at achieving its goals and objectives Analyzing if a firm is doing the right things Setting the right goals and ensuring they are accomplished
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What is the primary way that social networks work?
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Connecting people by matching profile information
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What do Netflix and Amazon use to drive their recommendation tools?
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User-generated content
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What is the difference between a wiki and a blog?
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A wiki user can alter the original content of an article; a blog user can only add information as a comment.
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Which of the following demonstrates potential issues with Business 2.0 and information vandalism?
answer
Open source allows anyone to be able to edit, damage, or destroy content
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An API is a set of routines, protocols, and tools for ______________.
answer
Building software applications
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All of the following are forms of ebusiness except ______________.
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Subscription fee
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Which of the following is challenge of sustaining technology?
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Provides a product that does not meet existing customer's future needs
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What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?
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Podcasting
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What are the three primary models that a B2C can use to operate?
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Brick-and-mortar, click-and-mortar, virtual
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The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.
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Disruptive technology
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In the information technology world, which of the following are examples of ethical issues that a company may have to manage?
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Employees copying and distributing company-owned software Employees searching other employees' private information without consent Employees intentionally creating or spreading viruses to confuse IT
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What is a method for confirming users' identities?
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Authentication
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According to the text, Visa created a program called Innovant. What was the primary purpose for Innovant?
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Information privacy policy
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Which of the following is served as key evidence in many legal cases today and also provides a faster, easier way to search and organize paper documents?
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Digital information
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What is the one of the most common forms of computer vulnerabilities that can cause massive computer damage?
answer
Virus
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What is the most secure type of authentication?
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Something the user knows such as a user ID and password Something the user has such as a smart card or token Something that is part of the user such as a fingerprint or voice signature
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What is a device that is around the same size as a credit card, containing embedded technologies that can store information and small amounts of software to perform some limited processing?
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Smart card
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What type of Internet monitoring technique records information about a customer during a web surfing session, such as what websites were visited and how long the visit was, what ads were viewed, and what was purchased?
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Clickstream
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What must you do with antivirus software to make it protect effectively?
answer
Must frequently update it to protect against viruses
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Which of the following would not be found in a typical acceptable use policy?
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Not posting commercial messages to groups where the employee has received user consent
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What is a challenge for cloud computing that could cause employee performance to decrease?
answer
Required Internet connectivity
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According to the text, which of the following does not benefit from smart grid computing?
answer
Comcast Cable's grid
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The cloud computing service provider ___________, specializes in word processor, spreadsheet, and online presentation tool services.
answer
Zoho office
question
When building a scalable system that can support new company developments what are the key factors to consider?
answer
Anticipating expected and unexpected growth
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Grid computing takes advantage of the available 75 percent of unused processing power of a computer and links thousands of individual computers around the world, creating a (an) _______ that can process intensive tasks.
answer
Virtual supercomputer
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What are the different options where an emergency notification service can be deployed?
answer
Through the firm's own infrastructure By an outside service provider on company premises By an outside service provider hosted remotely
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Which of the following questions would a company need to answer when first establishing a backup and recovery plan?
answer
What types of storage mechanism will meet the needs of the company? How often does the company need to backup its information? What types of recovery systems does the company infrastructure need?
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The optimal disaster recovery plan in terms of cost and time is where on the disaster recovery cost curve?
answer
Where the two cost effects intersect
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What might change the way businesses operate, as well as the way people interact with technology?
answer
Cloud computing
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A disaster recovery plan contains a _____________ that outlines the costs to support the plan.
answer
Disaster recovery cost curve
