Mass Society Essay Example
Mass Society Essay Example

Mass Society Essay Example

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  • Pages: 2 (365 words)
  • Published: June 2, 2017
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Dominates of Mass culture theory

  • Where democratic and egalitarian, nevertheless are highly hierarchically structured
  • Listening to certain forms of music or expressing a preference of certain films still identifies one as a member of the cultural elite, the political and economic elite, the descending part of the middle classes, or the working class.
  • Traditional culture survives in relatively few pockets in societies that have not been touched more than superficially by global mass culture, in a perverted form as tourist attraction, and as a conscious attempt to resist the attractions of mass cultures. Such secondary folk cultures are often regenerated after they had all but succumbed to invaders or to global mass culture as a conscious effort to regain some form of cultural identity.
  • The typical ‘elite’ reaction to mass culture is still very much in evidence.
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  • http://www. eolss. net/Sample-Chapters/C04/E6-23-03-00. pdf
  • Mass Culture, Popular Culture and Cultural Identity

    • Mass culture theory holds that through ‘atomization’ individuals can only relate to each other like atoms in a chemical compound. Individuals are vulnerable to exploitation by core institutions of mass media and pop culture
    • Mass culture is popular culture produced by mass production industrial techniques and is marketed for a profit to a mass public of consumers
    • The main determinant of mass culture is the profit that production and marketing can make from the potential mass market
    • Standardized, formulaic and repetitive products of mass culture are then sold to a passive audience, prone to manipulation by mass media * To sell the standard must be bland and standardized to a formula
    • Both folk and high art at risk from mass culture High culture is that culture associate
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with the well-educated portion of a society and "lowbrow" or low culture is that culture associated with the rest of the population.

  • What does mass culture mean? a set of cultural values and ideas that arise from common exposure of a population to the same cultural activities, communications media, music and art, etc.
  • Mass culture tends to reproduce the liberal value of individualism and to foster a view of the citizen as consumer.
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