Marketing Strategies psychology Persuasive Essay Example

Yarra River. Food oriented facilities would be supplied by the local suppliers and all the other recreational facilities will be offered in the bowling alley.

Promotion: A pull strategy would be used by the organization and a multi-pronged activity would be used by the organization. The organization would use Television and internet as the major sources of promotion and they must also engage in certain brand activation activities like organize trade shows and etc. Therefore, from the marketing mix it can be clearly said that TP bowling is intended for people who belong to upper class of the society and that is the reason why the price set for the services are too high.

Budget Main costs of setting up a bowling alley are stated below:

Expenses Costs Cost of Lease $ 60,000. 00

Cost of equipment $ 375,000. 00

Operating Costs $ 42,000. 00

Administrative Costs $ 300,000. 00 Registration Costs $ 5,000.00

Total Costs in the first year $ 782,000. 00

Action Plan

The action plan of the entire marketing plan is discussed below. This plan would contain the type of activity that is to be performed, who performs this activity and what is the actual time line.

Action Plan Milestones Starting date

End date Budget Manager Department Completion of Marketing Plan 1/6/2009 3/6/2009 $0 Mr. X Marketing Completion Of Website 1/6/2009 25/6/2009 $5,000 Mr.X

Marketing Advertising Campaign # 1 10/6/2009 2/7/2009 $11,000

Mr. Y Marketing Advertising Campaign # 2 10/6/2009 2/7/2009 $8,000

Mr. Z Marketing Opening of Bowling Alley 2/6/2009

Direct Marketing Activities 1/7/2009 2/8/2009 $5,000

Mr. X MarketingThis action plan includes all the necessary elements which incorporates all the necessary advertising activities and direct marketing activities. It’s a hypothetical action plan and it is subject to changes

because actual dates cannot be quoted and they vary because of changing economic conditions.

Control Procedures

There are certain risks involved in the plan that is the reason why organizations do contingency planning. In this marketing plan the risks that are associated are over stating the prices and in order to implement price skimming strategy the prices of products are inflated as a result of which customers backfire.The demand is over estimated and it would costs the organization in both the short and the long run. The visibility of the plan can be questioned and assumptions can harm the entire marketing plan. These risks are not that worst and they can be managed easily if contingency planning is done appropriately.

There are certain risks that are involved in this plan that can damage the organization. Determining the fact that business is unable to support itself on on-going basis and they organization to liquidate its assets in order to cover its liabilities.Conclusion Therefore, it can be said that TP bowling is a bowling alley that is opting for an expansionary policy and its entering into the Australian market. The Australian market might seem to be good for them because of its economical growth.

Furthermore, the market demographics are linked with the mission and the target market of TP bowling. The marketing strategy and the advertising plans of TP bowling are proactive and they are opting for an offensive marketing strategy to target their desired customers.The core target market of the organization is upper class and that is the reason why the prices of this bowling alley are relatively high. List of

References

1. CIA.(2009). Australia . Retrieved May 8, 2009, from www.
   

cia.gov: https://www. cia. gov/library/publications/the-world-factbook/geos/as. html#Econ National Relocation. (2007).