Marketing Research For Costa Cafe In Order To Identify Analysis Essay Example

understanding of the problem at hand.

Additionally, we have created a questionnaire to help us identify the typical customers of branded coffee shops and gather their opinions and perceptions about the coffee market. Alongside the questionnaire, we have utilized observation techniques to gain a better perspective on customers' buying behavior and compare the effectiveness of different coffee shops. Furthermore, in order to fully address the objectives of the research, a focus group has been conducted as well.

The research findings include well-analyzed tables and charts, as well as clear presentations of observation results and focus group findings. Our analysis reveals that Costa coffee is the second most preferred coffee shop after Cataracts. Furthermore, we have properly identified and presented the needs, expectations, and buying behavior of typical branded coffee shops.