Marketing products Essay Example
Marketing products Essay Example

Marketing products Essay Example

Available Only on StudyHippo
  • Pages: 3 (574 words)
  • Published: August 19, 2018
  • Type: Case Study
View Entire Sample
Text preview

Valassis provides a variety of marketing products that can be directly delivered to potential consumers. Among these is RedPlum Direct Mail Sampling, which enables companies to distribute their product samples to a specific market segment. This targeted approach ensures cost-effectiveness and optimal outcomes. The recipients can try out the products and the personalized messaging on the packaging cultivates a connection between the customers and company. Furthermore, the results of this form of marketing can be analyzed to evaluate its success.

The RedPlum Newspouch is similar to sending out samples. It can be used for multiple purposes such as encouraging basic sample trials or introducing new products. The polybag encases the consumer's newspaper and has colored advertisements printed on the outside, which attracts their attention. Additionally, a heat-sealed pouch is attached to the bag as a bonus for the

...

consumer and contains an actual product sample. One can also find this product on www.

Redplum.com is a product for e-marketing that allows companies to advertise themselves and offer coupons directly online. These printable coupons cover a range of products, from restaurant deals to beauty products. Redplum.com has gained popularity amongst women, who make up a large portion of its viewership, and is now utilized to increase consumer awareness of brand and product.

Today's Americans are increasingly health-conscious, resulting in a fierce competition among health products and diet foods. Supermarket shelves are now stocked with a variety of options, such as 100-calorie snack packs, protein bars and flavored "diet waters". This abundance of brands and diet products has given consumers plenty of choices, but has also brought about confusion and indecisiveness about which brands to choose. One popular trend i

View entire sample
Join StudyHippo to see entire essay

the health food market today is flavored drink mixes which can be added to bottled water to make it easier to drink the recommended eight to ten glasses of water per day. Benefiber, owned by Novartis, a European-based health company, is one of the most popular brands of drink mix. Originally marketed as a flavorless powder that adds soluble fiber to water, Benefiber now offers to-go drink mixes in four new flavors as featured on their website (www.).

Novartis may gain a competitive advantage by utilizing RedPlum's Newspouch to reach potential consumers and promote their products, such as Benefiber.com. Sending product samples to customers can give them the opportunity to try the product and increase brand recognition, especially in a market with competing beverage mixes like South Beach Diet, One-A-Day, and Crystal Light.

Quaker's success story demonstrates the effectiveness of the RedPlum Newspouch, which was able to increase consumption among both new and regular customers. By distributing single cereal samples to 1.4 million households, Quaker saw a 26% increase in sales. This success was attributed to the fact that the newly targeted consumers could try the product without any cost or risk.

Offering a complimentary cereal sample in the Newspouch proved to be an effortless and effective approach to urge customers to give the product a try. Unlike typical coupons that necessitate a trip to the store and purchasing the cereal without actually tasting it, this method was hassle-free. Furthermore, for current customers, the cereal sample in the Newspouch acted as a gentle reminder because they were given a portion of a product they already eat regularly. Equally important as acquiring new target audiences is retaining existing customers,

and the Newspouch effectively reinforced its product in the households of these customers.

Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New