The
purpose of this marketing plan is to provide a comprehensive analysis of Wal Mart Stores, Inc. This encompasses a concise overview of the corporation and an extensive evaluation of its current obstacles. The reason for selecting Wal Mart is due to its significant status in the US economy, politics, and society.
Wal Mart operates through both its discount department stores and Sam's Club Warehouses, providing bulk merchandise at wholesale prices to consumers. The company has experienced significant growth since its inception over thirty years ago, now holding the title of largest retail cha
...in in America (Wal Mart Corporation, 2006). Despite this success, Wal Mart's impact on the American economy, political system, and society has sparked important debates regarding the firm.
Wal Mart is under threat of losing market share due to competition with major retailers like Kmart, which could result in the unemployment of many Americans. The employment of illegal immigrants by Wal Mart has made it a focal point in the American immigration debate. Critics argue that Wal Mart contributes to poverty among its employees by offering low wages and inadequate benefits such as medical insurance.
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