Marketing Mix Ryanair Essay Example

Urinary, based in Standee, Essex, operates independently without the use of travel agents to avoid paying agency commissions. Instead, it relies on direct marketing strategies to acquire and retain customers while reducing costs. Customers have the convenience of booking their flights online, which saves them 15% on agency fees. The accessibility and affordability of Standee make it a preferable choice over Weathers or Catwalk airports for Urinary, allowing them to efficiently turnaround aircrafts. Moreover, many of Ryan's destination airports are smaller regional ones that help cut down expenses and enable faster aircraft turnaround times.

To keep costs low, Urinary handles all its advertising internally without relying on an advertising agency. They create simple ads that emphasize their low fares and even decorate some of their aircraft with advertiser livery. The company also faces challenges from the European Union regarding anti-