Marketing Information System Essay Example

Food Lion, LLC's Marketing Information System is the main focus of my research. Customer service and low prices are at the forefront of the company's marketing efforts, as they continuously offer discounts on high-quality products in their stores. Their Marketing Information System is customized to accommodate consumer interests in each region. Surveys, questionnaires, customer benefits, and announcements are used to track customer service efforts and pricing strategies in their market. The surveys include demographic questions such as age, gender, location, gross income, and shopping habits. With this information, Food Lion strengthens weak spots in their marketing plans to target the right customer